Social media, without a doubt, is incredibly popular around the world. But while you may think that social media is simply about staying in touch with friends and loved ones, this medium is also highly essential for businesses too. In fact, having a social network for your business is essential for your marketing strategy since it allows you to connect with your customers and potential clients at the ground level. If you are still prioritising traditional marketing strategies in the form of television and radio, read on for reasons why social media advertising is critical for the online marketing of your business.
If you are in the process of setting up a business which will rely on e-commerce to generate sales, it is vital that you ensure that your website is well designed before you launch your product. No matter how amazing your product is, it will not sell if your website is not optimised for e-commerce. Read on to discover some of the things you need to do as part of your business website development.
The Internet levels the playing field for not-for-profits who are just starting up. Social media platforms make it easy for small organisations like yours to reach their base on a personal level and interact with them. Managing your online presence is a full time job though, and for organisations that rely on volunteers, managing your online presences can become overwhelming. This blog has tips on how to simplify the job, how to know which online marketing jobs you should do in house and which you should outsource. Our mission to to show not-for-profits how to focus your online marketing efforts to maximise sponsorship dollars.