If you are in the process of setting up a business which will rely on e-commerce to generate sales, it is vital that you ensure that your website is well designed before you launch your product. No matter how amazing your product is, it will not sell if your website is not optimised for e-commerce. Read on to discover some of the things you need to do as part of your business website development.
Make sure the site incorporates responsive design
These days, not everyone will be using a desktop PC or laptop to access your website. It is just as likely that a potential customer will use a smartphone or tablet to browse the internet. Responsive design is all about making sure that your e-commerce site can be viewed using smartphones and tablets. If your site is designed with only desktop and laptop users in mind, it will not load properly when someone attempts to access it using another type of device. On a smaller screen, text may be out of place or illegible and images may not be displayed, and this will prevent a large number of people from interacting with your site. To avoid this problem, it is best to contact a company which specialises in business website development. They will be able to design a site which is responsive to every type of device.
Optimise the performance of your website
Studies have shown that around 40% of people will abandon a site if it takes 3 seconds or longer to load. In order to secure as many views and interactions as possible, it is important that you ensure that the performance of your business website is optimised. Sites can be optimised by compressing images, which will reduce their size but maintain their visual appeal, and the implementation of caching, which will reduce the amount of data which needs to be transmitted between the server and the device accessing the site. An e-commerce web development service will be able to help you to ensure that your website is fully optimised for super-fast load times.
Test your website
Before you launch your website, it should be thoroughly tested to ensure that each part of the site works as planned. A company which specialises in e-commerce website development will be able to check your site for bugs and usability using many different web browsers.
If you would like to find out more, make contact with an e-commerce website development service today.
The Internet levels the playing field for not-for-profits who are just starting up. Social media platforms make it easy for small organisations like yours to reach their base on a personal level and interact with them. Managing your online presence is a full time job though, and for organisations that rely on volunteers, managing your online presences can become overwhelming. This blog has tips on how to simplify the job, how to know which online marketing jobs you should do in house and which you should outsource. Our mission to to show not-for-profits how to focus your online marketing efforts to maximise sponsorship dollars.